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Resources

Learn About Our Story

Discover how Pivot To Local transforms local advertising by directly supporting high school athletics and hometown businesses through a unique community-first digital ecosystem.

Mastering Local Marketing Podcast

Join Matt Hanson for the Mastering Local Marketing Podcast as he shares actionable strategies to grow your neighborhood brand and invest in schools

Connect With Us

Connect with us to explore how community-focused advertising supports local schools while growing your business

Core Values

Brand with Trust

Heartland media built on a simple belief: Northwest Indiana deserves its own network. Local. Connected. Trusted.

The Region Is Unique

Northwest Indiana isn’t one community, it’s dozens. Each city has its own schools, businesses, traditions, and loyal following. Hammond is different from Hobart. Crown Point is different from Michigan City. Reaching the entire Region is hard for businesses, and that challenge is exactly why we built this local media network.

We Are Local

For over 100 years, WJOB has served Northwest Indiana as a trusted local voice. Today, that legacy has grown into a modern media network that includes radio, streaming television, podcasts, social media, and digital content. We don’t cover the Region from afar, we live here, work here, and build real relationships with the communities we serve.

A Fragmented Region Needs a Connection

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Exclusive live coverage of Northwest Indiana high school athletics, delivering local sports directly to families across the Region.

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Northwest Indiana’s trusted local voice, sharing news, sports, community programming, and local business conversations.​

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Original podcasts that connect local leaders, businesses, organizations, and communities through meaningful conversations and stories.​

Together, through affiliates, partnerships, and multiple distribution channels, we’ve built a single local media platform that connects all of these communities across the Region.

The Pivot To Local

The Pivot to Local is real. As national platforms become more crowded and expensive, businesses are returning to trusted local media to reach the communities that matter most. Local businesses want local customers, and local customers trust the businesses that show up for their schools, teams, and neighborhoods.

Bringing The Region Together

Our mission is simple: connect Northwest Indiana. Whether it’s a football game in Hobart, a basketball game in Munster, a local business podcast, or a community radio discussion, we create content that brings communities together and strengthens local connections across the Region.

Success Stories

"As the financial institution of Da Region, it made perfect sense for us to partner with Heartland Sports Network. They truly are one of our most valued partnerships.

Not every family member or fan can make it to every game, and this partnership allows us to ensure those moments can still be shared and experienced by the people who matter most. At Tech Credit Union we build communities and foster relationships.....Heartland Sports Network does the same. This is a true relationship built on the same principles.

Heartland Sports Network is opening doors for local sports coverage across the Region, and Tech Credit Union is beyond proud to play a part in bringing our communities, athletes, and families closer together."

John Wilkening

Executive Vice President

Tech Credit Union

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